How to Buy Diamonds

Diamonds are precious stones, each with its own unique characteristics. No two are alike. The primary characteristics of a diamond in determining value are its color, carat weight, cut, and the clarity of the diamond. These are commonly referred to as the 4 Cs.

Personal taste will dictate which characteristics are most important as you analyze your options. Seeing diamonds in person will help illustrate the differences, especially when placed side by side. Kimball’s Jewelers invites you to stop by and learn more about diamonds in person. We will take the time to show you the unique characteristics of diamonds and help find the perfect diamond for your budget.

Things to Consider With the 4 Cs operating on a sliding scale, there are infinite combinations of cut, color, clarity and carat weight that can be leveraged to find the perfect diamond for the price you want. Carat weight is a huge driving force with regard to price because there are simply not as many large diamonds in the world. Thus an increase in carat weight will result in a direct increase in price.

The clarity of a diamond can also be a topic of debate. Purists will strive for perfection and put an emphasis on the clarity, or lack of inclusions, within the diamond. Others feel that these invisible-to-the-eye imperfections are like a birthmark or mole, and these individual character marks should be embraced.

Color is another topic of contention. “Colorless” diamonds in the D, E and F categories are the most expensive, but individual taste will dictate just how far down the alphabet you want to go. The color scale goes from D-Z, D being completely colorless and Z being very yellow. A Z diamond, however, should not be confused with a “fancy yellow” or “canary” diamond, which is an entirely different grade of natural yellow diamonds that are also very desirable.

Lastly, many individuals favor brilliance over all others, which is mostly the result of a fine cut. The amount of sparkle, fire and brilliance demonstrated by the diamond as it interacts with the ambient light is a very desirable trait for a diamond. Quite frankly, it’s what makes a diamond unique from all other gemstones!

Contact one of our friendly jewelry professionals if you’d like to continue the discussion. We’re here to help and have been doing so since 1933. We look forward to earning your business.

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Thank you Kimball’s for helping my husband pick out the most perfect eternity band for our 15th wedding Anniversary! I love it!! It is beautiful!!
Amy Goins Murphy,